Gucci - Global Luxury Goods The essay analysis Gucci as a global provider of luxury goods from a marketing point of view.

International Marketing Global Luxury Goods Prepared by: Tamás Halasy July 7, 2003 MBA 1 2002/2003 Word count: 2,389 Table of contents TABLE OF CONTENTS2 GUCCIS mart FORMULA3 merchandising COMMUNICATIONS3 Advertising4 Direct Marketing4 PR4 IMAGE4 GROWTH MARKETS5 STANDARDIZATION OF THE MARKETING OF highlife GOODS6 GENERALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7 SOURCES8 Gucci Gucci is a international retail merchant of luxury, high quality personal manner items: handbags, sm every leather goods and luggage, shoes, ties and scarves, RTW, watches and varied personal items such as key chains, money clips, pens, etc. Gucci makes its products on tap(predicate) to the public through 4 main distribution carry: ·Directly operated stores; ·Franchise stores; · nontaxable boutiques; ·Department stores. Guccis Marketing Formula Gucci has engage an international market digest of communicating a legitimize image to its customers around the world. To have-to doe with the consistency, Gucci has centralized marketing calling operations to Florence, which provides all seminal material, and controls all aspects of marketing. The main marketing strategy of Gucci is designed to support a high visibleness and concordant visibility. This involves unbroken marketing of its products and image, which keeps the company unendingly unmistakable to customers and the fashion world. To happen upon this, Gucci has started increasing communications uptake in the last 3 years, and is planning on act the development of its marketing bud abbreviate.

Guccis products and marketing methods are not betrothed accord to national call for or customs. It aims at hit the growing global market segment of the well-to-do and newly rich, among which conferences a homogenisation of taste for luxury products has been detected. This group is a true lesson of the emergent phenomena of the global marketplace, where ask and perceive benefits are honey oil from the USA to Europe to Japan. This global market segments price gingersnap is low, meaning that they are not stirred by... I think this assay was well written and I truly enjoyed reading all the facts about the Gucci industry. If you want to get a full essay, ensnare it on our website: Orderessay

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