Zappos

1.Introduction Zappos was founded by Nick Swinmurn in 1999. The initial inspiration came when he couldnt find a pair of brown Airwalks at his local mall. That same year, Swinmurn approached Tony Hsieh and Alfred Lin with the idea of exchange seat online. At that time footwear in the US is a 40 cardinal dollar market and 5% of that is already population sold by paper mail locate catalogs, Hsieh and Lin unmalleable to invest $500,000 through their investment firm Venture Frogs. The company was officially launched in June 1999, under the original domain fix down ShoeSite.com. A few months after their launch, the company changed their image from ShoeSite to Zappos (a division of zapatos, the Spanish word for shoes) not to restriction themselves to selling only footwear. After minimal vulgar sales in 1999, Zappos revenue in 2000 was $1.6 million. In 2001, Zappos more than quadrupled their periodical sales, bringing in $8.6 million. In 2002, they opened their own ful filment contract in Kentucky. In 2003, Zappos reached $70 million in growth. In 2004, Zappos did $184 million in gross sales. Over the future(a) lead years, Zappos doubled their annual revenues, hitting $840 million in gross sales by 2007.

In 2008, Zappos hit $1 billion in annual sales, two years front than anticipate (one year later, they fulfilled their other long-term goal, debuting at #23 on Fortunes Top degree centigrade Companies to encounter For). Zappos primary selling base is shoes, which accounts for about 80% of its business. approximately 50,000 varieties of shoes are sold in the Zappos store, from brands standardized Nike, Ugg boots, and Steve madden heels. They als o serve the niche shoe markets, including r! educe and enormous widths, hard-to-find sizes, American-made shoes, and vegan shoes. In 2004, they launched a second line of high-end shoes called Zappos Couture. In 2007, Zappos expanded their inventory to include clothing (including petite, gigantic and tall, and gain sizes), handbags, eyewear, watches, and kids merchandise, which currently...If you want to get a full essay, order it on our website: OrderEssay.net

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