Pob Sba on Marketing

  Organization of the trade Department Marketing man festerr: - The Marketing Manager is prudent for the cereal selling and also the simoleons and  release of his department. Advertising Manager:- The Advertising Manager oversees the  safe and sound  plow of advertising for KCCL. The process begins from market and finally direct to the authentic sales. Advertising at KCCL is based on the doubling the ships company seeks to portray. In this case, the company is concerned about producing a cheap, quality, nutritive and tasty product. sales Manager:-  Sales Managers argon  responsible for(p) for sales. Their role involves organizing, actuate and leading sales police squad ups. They are responsible for the combined performance of the team. At KCCL, Sales Managers are responsible for: Recruiting and training sales staff  Supervising, motivating and monitoring team performance Allocating areas to sales executives   Setting bud gets/targets Liaising with customers which includes unquestionable selling (Wholesalers, Retailers) Keeping abreast of what competitors are doing Market look Customers differ on many dimensions- taste, inescapably, and expectations. Managers thereof need to vouch that their product satisfies these tastes. Market research is accordingly very big to reveal customer needs. Before this digest be do the potential customers had to be identified. This is done by either: ? Targeting the upstanding population ? Segmentation (geographical, behavioral or demographics) ? recess marketing KCCL has chosen to target the whole population. At the companys recent launch of its new product. KCCL chose to segment the market increment demographics to delineate its customers. Characteristics such as age, income, occupation or principle method can be used to divide the population. In the insane asylum of its new Granola Bar, age was used to identify the target populati on. The age groups were: ? 3-14years ? 1! 5-35years ? 36 and older The marketing tutor identified the needs of...If you want to get a upright essay, order it on our website: OrderEssay.net

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